Showing posts with label inclusion. Show all posts
Showing posts with label inclusion. Show all posts

Wednesday, July 25, 2012

A baby with Down syndrome is a swimsuit model: Yes, it's a Big Deal


Meet Valentina Guerrero, a 10-month-old from Miami who's modeling for the Dolores Cortés Kids USA swimwear catalogue. She even walked the runway (oh, OK, she got carried). Adorable, right? "People with Down syndrome are just as beautiful and deserve the same opportunities," designer Dolores Cortés told Adweek.


Meanwhile, there's been rumbling online about whether Valentina was chosen to be the face of the brand's kiddie ads because she has Down syndrome. The headline on the The Huffington Post's Facebook page:


Writer S.E. Smith at XOJane went off on Cortés for reportedly issuing a press release about Valentina and putting the tot on the runway. While progress is being made, this writer noted, she decried what she called companies' "persistent insistence upon being recognized for using disabled models" rather than "subtly integrating them into catalogs and advertisements and letting them be seen for who they are." She felt companies are trying to call attention to their "progressiveness."

Let's take a closer look at these claims:

The claim: Companies are "trumpeting" it when they feature kids with special needs in ads and demanding "praise and pats on the back."
Reality check! Target has cast kids with Down syndrome in ads for the last few years, including the adorable Ryan Langston. Word about this spread largely via social media. Target, if anything, has been remarkably closed-mouthed about Ryan.


Only after a Washington Post writer contacted Target about Ryan did the company issue a statement: "Target is committed to diversity and inclusion in every aspect of our business, including our advertising campaigns. Target has included people with disabilities in our advertising for many years and will continue to feature people that represent the diversity of communities across the country."

Nordstrom also featured Ryan, in its anniversary catalog. Again, the company didn't draw attention to it. Neither company seems to have demanded praise or props for their choice of models.

The claim: Companies are trying to prove they're "progressive" by featuring kids with special needs in ads.
Reality check! Well, yes, this is progressive—as hard as that is to believe in 2012. As much as parents of kids with disabilities may long to see them represented in the media (and generally get treated like other kids), the fact is very, very few children with special needs are featured in mainstream print ads and catalogs. And TV ads? Name one; I can't.


The claim: Companies are "exploiting" kids with Down syndrome.
Reality check! True, some companies are eager to have models and spokespeople who get them attention. But this isn't Snooki doing an ad for a weight-loss pill. This is a child worthy of being a model—beautiful, smiley, chuba-licious and anything you'd ever want in a baby swimsuit model. Valentina, Adweek notes, is the first child with Down syndrome to be the "main" model for a fashion company. Let's talk about a star being born, not "exploitation."  


The claim: It's wrong to announce that you have featured a child with Down syndrome, rather than "just subtly integrating them into catalogs and advertisements."
Reality check! OK, my first instinct also was it's wrong for a company to get all self-promotional about this. But then I thought it through, and I've decided that if a company chooses to make a big deal out of featuring a child with Down syndrome in their ads it can be a Good Thing. For one, it can help spark conversation about inclusion. Also, the more attention models like Valentina get, the more likely it is that other companies will join in—and the more it has a chance of becoming a "norm." We are so, so far away from that right now. 

The claim: "Once Valentina is no longer sufficiently cute, she'll be out of work." 
Reality check! Why the assumption that this beautiful child won't stay beautiful? Are only cutie-pie babies with Down syndrome model material, to this writer? Maybe Valentina will continue to land modeling contracts for her good looks, charm and popularity, if that's what her parents want. Maybe she will give Gisele a run for her money. Who knows what the future holds.

I want to see more, more, more kids with Down syndrome in ads. I want to see children with cerebral palsy, like Max, and other disabilities as well. If this becomes a trend then, yippppeeee! And if other companies rush to jump on that trend, well, how awesome would that be?  



Wednesday, May 30, 2012

A boy with cerebral palsy runs a race—and his classmates show what inclusion means


Yes, I am wowed by this boy, Matt W. of Worthington, Ohio, running the 400 meter at his school's Field Day. I know how much effort and energy it takes to move your muscles like that when you have cerebral palsy; Matt had actually been given the option to sit out the race. Still, I am not astounded. As Max's mom, I know full well that kids with disabilities can have supersonic determination to overcome physical challenges. Matt is yet another kid with special needs who kicks butt. 

I am absolutely floored by his classmates; what happened seems like the kind of thing you only see in movies. That's the part that had me sobbing. To me, these kids deserve props for their team spirit, not for being "kind" (as a caption in the video says). That word implies that the recipient is needy or pitiful. And yes, I am very, very prickly about not wanting kids like Max to be pitied. I'd like my son to be accepted. 

This is inclusion at its best, what I dream of for Max.

Tuesday, March 10, 2009

Including kids with special needs in typical-kid activities



Last night, there was a fun activity at Sabrina's school involving a play, costumes and dessert. Max typically does not like crowded activities like this. So I decided not to take him. I came home from work, grabbed Sabrina and jumped in the car. As I pulled out of the driveway, Max was standing at the back door, looking at me with an expression that was part sad, part why-are-you-leaving-me-here-with-the-babysitter (Dave had to work late).

I couldn't stop picturing Max's little face the entire evening.

In situations like this, I'm often torn. I don't think Max would have enjoyed the activity, and if he would have wailed and cried it would have disrupted the event for Sabrina (and other people, too). But, who knows, maybe Max would have surprised me. I don't want to go through life leaving him out of stuff.

Years ago, I knew this one family with a disabled kid who they'd never take anywhere. He'd stay home with his caretaker, and the parents and other kids would go do their own thing. To me, this child never actually seemed like he was part of their family. I have this kid in the back of my head at times like last night.

I don't feel guilty when Dave or I take Max out for his own activities and Sabrina stays home. Starting in April, on Sunday mornings Max will be going to a baseball league for kids with special needs (yes, I am psyched!) and Sabrina won't be coming. That seems fine and right to me. So why do I give myself such a hard time about situations like last night?


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