Thursday, June 24, 2010
A free Baby Einstein DVD for parents of kids with special needs
Ever notice how many mainstream companies that specialize in kiddie toys and entertainment seem to somehow forget about kids with special needs? At least one of them is taking a step in the right direction. I got an e-mail recently about the Baby Einstein peeps, who are looking to reach out to families with special needs.
When Max was young, these videos mesmerized him—and me, too! They're meant to be used as entertainment (read: not as tools for brain development), and parents and tots are supposed to enjoy them together. When we'd take Max to get hyperbaric oxygen treatment, which involved me or Dave lying with Max in a claustrophobia-inducing glass tube infused with pure oxygen (it's supposed to spark dormant brain cells), we'd watch Baby Einstein videos together. But I'll confess that on occasion I'd park Max in front of a video in his bouncy seat while I showered. Guilty of yet another mom crime!
Now through December 31, the company is offering a free DVD Sampler to parents of kids with special needs that features 20 minutes of clips from three Baby Einstein DVDs and insights from an expert in child development. Visit the Special Children, Special Discoveries site to register for it, and feel free to leave your two cents about what you'd like to see the company doing. My request for them and all media companies: feature more children with special needs in your videos and TV shows.